We were founded in 2005 by Joel Franklin and Howard Offit. Located in Baltimore, Maryland, the company was formed to develop an easy to follow blueprint for student athletes in order to help them meet their aspirations and to play sports at the next level.

Our Mission

Our Mission is to develop a road map that helps student athletes recognize their goals, unlock their potential, prepare them for life, and soar to the next level. To empower parents, student-athletes, coaches and recruiters to dramatically improve preparation, decision-making and end results in the college recruitment process. To strengthen the athletic programs we work with and to advance the cause of academic excellence and better communities.

Our Values

• Reaching your potential is built on the twin pillars of athletic and academic excellence.
• The key to personal excellence is intelligent decision making based on early preparation and strong role models.
• Competition, discipline, commitment and motivation are central to creating a rich, fulfilling life.
• Innovation always changes the playing field.